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Photo Competitions at Photo Art Gallery
When IMG Artists, organisers of the Singapore Sun Festival, were given the task to manage an international photographic competition for Insight Guides as part of the Singapore Sun Festival they started to consider what platform would be appropriate for such a prestigious event.
With no in-house resources to run a highly professional and fully curated photographic competition that would engage enthusiasts from around the world, IMG Artists turned to Photo Art Gallery for a solution and discovered their new photo competitions platform was the perfect “plug and play” solution.
Mindy Coppin, Senior Vice President and Director for IMG Artists Asia Pacific, said:
“We had previously managed these types of activities in house but with the proliferation of Digital Imagery and our desire to make the Competition a huge success for our key sponsor, Insight Guides, and their co- sponsors Nikon, Epson and Kinokuniya Books we needed something more. The days of emailing images or uploading to a server are history and our brief included a curated submission process, a visually appealing Gallery that the public could interact with, a rating and comments system, suitable exposure for all of our key sponsors through a larger and more powerful on-line marketing platform. Photoartgallery.com provided us with a fully re-branded solution that met and exceeded all of our requirements.”
In linking via the promoter’s website the contestants were guided to the Singapore Sun Festival event and then entered the competition. In doing so they were transferred to the dynamic gallery platform at www.photoartgallery.com/competition/sun and the rest was left to the gallery to manage. The entry and uploading process is simple and fast and can be controlled by the manager of the event.
“Entries started flooding in and we went from 30 entries to over 700 entries in a matter of 10 days and we now have over 1000 entries. With thanks to the Gallery the image quality and participation rate excelled and there was little to no additional promotion or expense required by us after the initial setup” Ms Coppin stated.
Sponsors have also reaped the benefits of the platform with a significant increase in participation and traffic to the site providing greater exposure for the event and its sponsors. Michelle Yong, Sales and Marketing Director for Insight Guides (Asia Pacific & Middle East) commented:
“Insight Guides have been extremely impressed with the platform used to run the ‘Things I Love’ photo competition this year. There is no doubt the number and standard of entries has increased significantly and the platform provided by Photo ArtGallery.com has increased the appeal of the competition to contestants, public and subsequent exposure for all of our Sponsors.”
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