Polaroid fans worldwide were devastated when the company ceased production of its instant film in 2008. A group of engineers and aficionados ventured to reinvent the much-loved instant film with hopes to sell their own version of the product. This was dubbed The Impossible Project, so named because of the difficulty associated with recreating the product. Important elements used in Polaroid's film-making process were no longer available, and so the group had to find a new way to make the film.
The Impossible Project announced on Monday that they had succeeded in recreating instant film, and packs will be available for purchase today, Thursday March 25. The film is for sale online to begin with, but the company plans to make it available in selected stores as well. The Impossible Project are selling the vintage SX-70 film, used in 1970's Polaroid cameras, as well as the 600-series type film, which is suitable for most of the newer Polaroid cameras. Each pack of film will produce eight black and white photos. The company has plans to introduce colour film later in the year, expecting to produce one million packs in the first year.
The Impossible Project is not connected in any way to Polaroid. The original Polaroid Corporation filed for bankruptcy in 2001, followed by the successor company in 2008. Holding company PLR IP now owns the Polaroid brand name, which will not be carried on the new film packs. However, PLR IP revealed earlier in the year that they would be launching new instant-film cameras that would be compatible with the Impossible Project Packs.
To learn more about The Impossible Project, go here
Or to purchase the new instant film, go here
(images courtesy of The Impossible Project)
