A beautiful magical winter wonder land advertising campaign shot by Brian Kuhlmann Except this whole shot was done indoors!!
Brian spoke to PDN about how he went about creating this shot for the Bacardi USA Martini and Rossi Asti campaign. Looking at the shot, its very difficult to tell it was entirely manufactured within a 40x40 foot set. The interview is an interesting read and I would encourage anyone who has ever tried to plan a studio shoot from start to finish to read it. Brian talks about what exactly the client wanted and how he went about creating it. He also describes what problems there are in shooting something like this, including how to light a scene like this without casting any shadows from the 12 foot trees......that needed to be shipped 600 miles....... and mounted on its own stand. Its a rare insight to the mind of a commercial photographer and how the whole advertising process works, as well as the lengths and dedication one must have to reach a brief and produce work that will be suitable for such a high profile campaign.
To read more of this interview you can check it out on PDN Website
