With the announcement of DSLR Cameras that are now capable of stunning HD video, more and more photographers are wondering if this is going to be a skill they need to learn.
It really is taking the world by storm in the video side of things, Just recently the finale' of TV series House was filmed entirely on the 5DmrkII. Personally I think some photographers would be incredibly naive not to take this video thing seriously. With the development of new portable devices capable of playing back these HD videos at just as amazing quality becoming more and more available and apart of popular culture. This is a new part of the industry I think people are just going to have to pick up, in a hurry!
Check out this example and make up your own mind