In light of the news that our valiant leader Andrew 'coppo' Coppin has voulnteered for a holiday business trip down to Melbourne for this years PMA (Photo Marketing Association) exhibition entitled 'Digital Life Expo' we decided to look at exactly what this years event would entail and why all the hype?
Now in it's impressive 29th year the exhibition has had a name change from the old Photo Imaging Technology in order to encompass more people and industries that are now welcome as exhibitors. Those included in the list of attendees are photo dealers, photographers, graphic designers, signmakers, government officials, marketing executives, enthusiast photographers and all the big photographic brand names. The PMA represents 20,000 members in 100-plus countries who actively contribute to the expanding $83 billion imaging industry, which is some of the reasons that have lead to the annual expos huge success and lead to its title as the Southern Hemispheres largest photographic imaging exhibition.
So if your in the Melbourne area this weekend its an event not to be missed, held on Friday 4th to Sunday 6th June at the Melbourne Convention & Exhibition Centre.
