It has been announced that Swedish Medium format camera manufacturer Hasselblad has been acquired by Ventizz, a private equity firm in Germany.

According to Ventizz the new ownership will not lead to any "major structural or key managment changes" and apparently they plan to "invest an appropriate growth strategy [to make] Hasselblad cameras that appeal to a wider group of ambitious photographers"

Dr. Larry Hansen, Hasselblad's chairman and CEO has released a statement saying, "Ventizz has a very impressive funding pedigree in the technology marketplace and our joint focus now will be on both maintaining our market-leading position with ongoing, advanced high-end camera products and also on exploiting the potential we see in brand new markets."

www.hasselblad.com

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