Digital Photography School seem to have so much technical knowledge and ammunition up their sleeve you think they might be running their show in a cave somewhere in the middle east but that's what we love about them!
There has been a lot of talk recently about HDR and it's at times unrealistic effects. Well exposure fusion is coming people and it look GOOD

DPS went on to explain things in more detail.
"Lets set things straight from the start, Exposure Fusion is not a kind of HDR. Exposure Fusion is a fairly new concept that is the process of creating a low dynamic range (LDR) image from a series of bracketed exposures. In short, EF takes the best bits from each image in the sequence and seamlessly combines them to create a final ‘Fused’ image. Or more technically, the fusing process assigns weights to the pixels of each image in the sequence according to luminosity, saturation and contrast, then depending on these weights includes or excludes them from the final image. And because Exposure Fusion relies on these qualities, no exif data is required, and indeed, if you wanted to, you could include an image with flash to bring darker areas to life."
To fuse yourself with the whole article go HERE