The National Gallery in Canberra is exhibiting a collection of the internationally acclaimed photographer Anton Bruehl's work - with hundreds of his images going on display til the 6 of Feburary 2011
The Australian-born artist migrated to New York in 1919, where he pioneered the use of colour photography for magazines.
In the mid-1920s he opened his own studio which was immediately successful in magazine advertising and art photography. Curator Gael Newton says Bruehl was considered to be the master of colour in America. "He was acclaimed and given awards for his amazingly detailed, almost baroque eccentric tableaux advertising images that he did in colour," he said.
Ms Newton says Bruehl was able to transform commercial photography into an art form."There's a kind of innocence about this era of advertising I think - it was all fun, it was all new, it was not quite so cleverly targeted," he said.
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