by Team_Phart
25. March 2010 21:37
Polaroid fans worldwide were devastated when the company ceased production of its instant film in 2008. A group of engineers and aficionados ventured to reinvent the much-loved instant film with hopes to sell their own version of the product. This was dubbed The Impossible Project, so named because of the difficulty associated with recreating the product. Important elements used in Polaroid's film-making process were no longer available, and so the group had to find a new way to make the film.
The Impossible Project announced on Monday that they had succeeded in recreating instant film, and packs will be available for purchase today, Thursday March 25. The film is for sale online to begin with, but the company plans to make it available in selected stores as well. The Impossible Project are selling the vintage SX-70 film, used in 1970's Polaroid cameras, as well as the 600-series type film, which is suitable for most of the newer Polaroid cameras. Each pack of film will produce eight black and white photos. The company has plans to introduce colour film later in the year, expecting to produce one million packs in the first year.
The Impossible Project is not connected in any way to Polaroid. The original Polaroid Corporation filed for bankruptcy in 2001, followed by the successor company in 2008. Holding company PLR IP now owns the Polaroid brand name, which will not be carried on the new film packs. However, PLR IP revealed earlier in the year that they would be launching new instant-film cameras that would be compatible with the Impossible Project Packs.
To learn more about The Impossible Project, go here
Or to purchase the new instant film, go here
(images courtesy of The Impossible Project)
by Team_Phart
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by Team_Phart
21. October 2009 23:37
In February 2008, Polaroid announced that they would be ending the production of the famous and well-loved instant film. The company reportedly cut 450 jobs and decided to focus on other endeavours such as a portable printer for pictures from mobile phones, and Polaroid-branded digital cameras, etc.
For a while there it looked like it was the end of instant film. Polaroid lovers had to take action. Soon after Polaroid's announcement, The Impossible Project was launched with the aim to "reinvent and restart production of analog INTEGRAL FILM for vintage polaroid cameras." Impossible got a hold of the film production equipment in the Netherlands from Polaroid, signed a ten year lease agreement on the factory building, and has connected with the most skilled team of Integral Film experts in the world.
The Project has recently announced a "history making cooperation between Polaroid and The Impossible Project:"
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee - The Summit Global Group - now can't resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras. They are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
Large-scale production and distribution of the new integral film materials under The Impossible Project's own brand will commence at the start of 2010, with a brand-spankin'-new black and white Instant Film. The first colour films will follow throughout the course of the year.
For more information, visit The Impossible Project website here. There is also some Phorum fodder on Polaroid film here.
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