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MEDIA RELEASE
April 2010
Social Imagery – The new link in the customer acquisition and retention chain!
Australian based www.photoartgallery.com has created unique and highly intuitive software as a service (SaaS) platform that allows businesses to take advantage of the boom in social media and digital imagery.
Via its B2B offering www.photoartgallery.com has created a completely re-brandable Photo Competitions platform that allows businesses to run, host and manage professional photographic competitions, promotions and events.
The platform takes the hassle and expense out of running promotions and allows the promoter to operate them in a fast, de-risked and easy to setup facility requiring virtually no on-going human resources after the initial setup. With this “plug and play” platform the gallery's experienced photographic and technical team deal with all help desk, curation, moderation and client queries within a fully branded portal so the customer only sees and references the brand of the promoter. All interactions with the customer are integrated and branded in the system and the promoter company can arrange to send communications to all participants at their will resulting in highly efficient, interactive and professionally run photographic competitions and promotions.
The platform comes with additional features and functionality such as fully branded blog, winner’s gallery and/or forum as well as other custom features to suit the specific needs of the promoter. Functionality exists for the platform and its imagery to be fully linked into social media sites such as Facebook, Twitter, Linked In and MySpace further expanding its interactivity with today’s popular social media sites.
The Gallery is currently running competitions for a number of large corporate customers including:
Andrew Coppin, Founder and CEO of the business commented
"we are in the process of setting up a new portal for a large national photography products retailer and also working on a very exciting global project for a very well known Charity organisation. We have many other opportunities in negotiation both within and outside of Australia as businesses from varied sectors consider the use of photography as a means of better engaging with their customers and target markets. Social Imagery is the key to engaging customer interactions and we see many exciting opportunities ahead for our customers who are seeking to use new media to further their customer bases, sales initiatives or brand awareness campaigns."
The potential exist for this to become an Australian business success story as the platform is highly scalable and has global application which would not have been possible without developments in the digital photography and the social media.
Photo Art Gallery Contact
For more information please refer to the site http://www.photoartgallery.com/community/competitions/run-a-photo-competition
Or contact:
Andrew Coppin CEO
Direct: 02 9339 2080
Email: andrewc@photoartgallery.com